When you create a content, you often try to find the most searched keyword(s) you need to optimize your content for. Let’s imagine a second that your run a blog around ties and you create a tutorial on how to tie a tie correctly. If you do a keyword research, the main keyword is obvious […]
Amazon is the biggest E-commerce website on earth. But when it comes to its visibility on Google, how big is it? Some weeks ago, Amazon decided to slash its affiliate rates. It surely wasn’t the best timing for a lot of small companies or individuals earning a living with these websites, but it is not one […]
A migration is maybe one of the hardest projects we have to carry out as SEO professionals. Why? Because you must pay attention to a lot of details and if you forget something, you can end up killing a business if it relies a lot on search engine traffic. Actually, migrations that went bad are one […]
Domain reselling is a widely used technique by the SEO community to benefit from the historical results of a domain and rank faster than starting from scratch. Today, I want to walk you through one example, maybe the most interesting one I have ever came into. It is fascinating because it involves a politician’s website […]
One of the reasons a company may start to look for a SEO agency or freelance is because they messed up a migration and they need to solve it as soon as possible. When I was working @SEOCOM, one of the biggest client I have ever worked with actually landed after a castrophic migration that was […]
The CTR Yield Curve is not a new concept, but it became more important with the load of modules that Google released within its SERPs during the last years. It is often an overlooked factor during the keyword research process for existing categories and is, in my opinion, critical to really assess the traffic you can […]
Whether you’re just starting out with your online business or you decided to revamp your SEO strategy from scratch to be more visible to your potential customers, analyzing your competitors is essential. It’s a rather efficient way to understand what the others are doing better than yourself and if they already implemented a part of […]
This year, Black Friday will take place on November, 27th and I would like to explain why you must start to work on it now to outrank your competitors in November. As most of you are aware, this is one of the most important dates of the year, especially for E-commerce websites. Sales are higher […]